Luxury brands take over São Paulo
Is it worth following social media trends to engage your audience? After a wave of 3D mapping installations popped up on social channels, the strategy for Farfetch's Instagram account became clear: invade São Paulo with luxury products.
3D Mapping over São Paulo
A trend of 3D mapping popped up on social media over a year ago. After a deep dive into how the market was approaching this, we conducted internal research and found a creative partner who could embrace the challenge.
Partnering with luxury brands such as Prada, Diesel, and JW Anderson, we invited the 3D artist @jepharaujo to create illustrations around three iconic places in São Paulo.
The three posts combined generated impressive metrics, which can be observed below.
2.5M
Video views
1.8M
Content Reach
1.6M
Impressions
38,1k
Engagement
(Likes, comments,
shares and saves)
R$6,00
CPM
(cost per a thousand Impressions)
37% better than average campaigns
Prada
(High performance brand)
Video Views: 709k
Reach: 525k
Interactions: 10,5k
Impressions: 536k
Diesel
(Best Seller Product)
Video Views: 1,3M
Reach: 951k
Interactions: 24,5k
Impressions: 837k
JW Anderson
(A Viral Product)
Video Views: 493k
Reach: 347k
Interactions: 2,6k
Impressions: 315k
